Shades of Green
Imagine a shopping platform that directs consumers to products that are actually sustainable as they shop — Home Goods did just that with their new website called Shades of Green.
According to Business Wire, Shades of Green uses a proprietary five-point evaluation system to screen products, only showcasing products that meet a minimum sustainability standard on their site. Each product is subject to evaluation based on sourcing, manufacturing, shipping, use and performance, and lifecycle.