Female Warehouse Worker Using Technology

08 May

Unboxing Tomorrow: Navigating the Digitalization of Packaging

Written by admin
Category
Innovation

In the dynamic landscape of the digital age, nearly every aspect of our lives has seamlessly transitioned into the virtual realm. Healthcare consultations commence via videoconferencing, cars are purchased through apps, and the immersive capabilities of virtual reality can transport us effortlessly to multiple locations simultaneously.

Amidst this digital revolution, fear rises regarding the potential dominance of artificial intelligence and automation's displacement of human labor. However, there are plenty of ways that companies can leverage technological innovations to enhance their efficacy and resonance, particularly through their packaging solutions.

Intentional Packaging

Intentional packaging embodies the conscientious design and execution of product encasements to minimize environmental impact, enhance the user experience, and/or preserve product integrity. Serving as the initial interface between consumers and products, packaging should present as much purpose as possible. Intentional packaging can and should look different for different brands because it’s about how you use your packaging to express your values. At Golden Arrow, we pride ourselves on creating packaging that consists of high-quality, innovative, and sustainable products. Our packaging intends to make the world a better place without sacrificing aesthetics and protection.

Incorporate and Embrace Digitalization in Packaging

Embrace the digital age instead of shying away from it! In the realm of packaging, each day brings innovative solutions that redefine the landscape. Let’s take a glimpse into the strategies already demonstrating remarkable success in reshaping the consumer packaging industry.

Smartphone Connectivity

Think “smarter”, not harder. According to Packaging Technology Today, 64% of interviewed consumers say they look for “high-tech” products when making purchase decisions. Smartphone connectivity is a strategic way to blend the physical and virtual worlds.

Smart packaging solutions allow shoppers to scan a product with their smartphone and unlock a digital world of exploration. Consumers are then “redirected to a brand’s website, where they can view product tutorials, browse other products, read reviews, discover ingredient information, find out about a company’s social or environmental initiatives, and more.” The key to merging smartphone connectivity with physical packaging is utilizing QR codes, RFID tags, and NFC tags.

Virtual Reality

One of the most significant barriers to online purchase decisions is “How will it look on me?” A study conducted by Beauty Packaging found that “ 92% of Gen Z consumers have an interest in augmented reality during a shopping experience.” Brands are implementing virtual try-on options, which promote interactive touchpoints with the brand and allow consumers to dive into their virtual world.

Another way virtual reality can be embraced in packaging is through gamification. Many companies have taken the initiative to create their metaverse, accessible only via codes on the product’s packaging. Merging the gaming world with the packaging industry unlocks infinite possibilities for brand collaborations.

Safety

Aside from novel ways to build relationships between consumers and brands, packaging can also enhance safety measures. Intelligent packaging utilizes freshness sensors and temperature indicators to ensure products arrive in the intended condition. Should they not, these sensors will clearly demonstrate the hazard.

Authenticity

Finally, digitalization has expanded the art of authenticity. As e-commerce soars and second-hand resale apps and websites gain popularity, so does the circulation of fake merchandise. Innovations in packaging allow for smarter ways to confirm product authenticity. When purchasing luxury goods online, authenticity platforms enable brands to build trust with consumers while utilizing the benefits of the digital landscape.

Influence of Rise of E-commerce on Packaging

Aside from finding ways to embrace these new features in packaging, brands must also focus on standing out virtually in a crowded e-commerce marketplace. Therefore, brands must think like consumers when designing their packaging, finding ways to be unique against their infinite competitors. Consumers have immense options when shopping online, so figure out how your brand can create an experience that impacts your consumers.

Furthermore, products bought online must maintain shape and quality during shipping. As the masses are moving away from in-person shopping and heavily relying on online shopping, it is important that brands find the perfect solution to transport their product from someone’s phone screen to their hands in one piece.

Learn more about how Golden Arrow is embracing the future of packaging!