Many companies pride themselves on their sustainability efforts and eco-friendly business practices. However, consumers’ passion for sustainability and green solutions often gets overlooked in the market. 

In recent years, technology and artificial intelligence (AI) have left an indelible mark on nearly every industry, and the beauty sector is no exception. Technology and AI have transformed how consumers interact with beauty products and retailers, from virtual try-on apps to personalized skincare recommendations. In this blog, we'll explore how these advancements have reshaped the beauty industry in retail, providing consumers with a more immersive and customized shopping experience.