Many companies pride themselves on their sustainability efforts and eco-friendly business practices. However, consumers’ passion for sustainability and green solutions often gets overlooked in the market. 

Social responsibility focuses on how businesses can positively affect their local and international community by making decisions that consider the environment, philanthropic giving, ethical business practices, and economic responsibility. In fact, some argue that social responsibility is important because it can benefit a company’s relationship with society, as well as the environment. As more and more consumers recognize the importance of sustainability, businesses need to exercise their social responsibility with their audience.