Packaging is pivotal in shaping consumer perceptions and influencing purchasing decisions in a world of goods competing for consumer attention. While flashy designs and extravagant packaging are beloved marketing tactics, a growing movement towards minimalism is challenging the status quo. Minimalist packaging, characterized by simplicity, functionality, and sustainability, is not merely a trend but a pivotal shift in retail and e-commerce with far-reaching implications.

Terms such as “fair trade” and “free trade” are often used interchangeably, but they are different. It’s possible that one may fit your values better than the other. In short, the difference between fair trade and free trade is that the first focuses on equity in the global economy while the second wishes to remove trade restrictions.

Do you know where your clothes come from and the materials used in them? Fashion has long since used clothing labels to share important information about the product—information that usually just helps to decide whether to throw it in the wash or send it to a dry cleaner. But for environmentally-conscious shoppers, the materials listed on the label tell a much more important story.

While modeling a green mindset is crucial for the overall company, it’s just as important — if not more important — for your company’s employees to be invested in the green initiative. This means creating a company culture that prioritizes being environmentally friendly by exercising mindfulness, new habits, and more.

Give your employees a reason to get behind your company’s green mission. Offer incentives to meet energy consumption or recycling goals, and share insights into your company’s shrinking carbon footprint. 

What is Circular Economy?

Popularized by the European Union, the concept of a circular economy endeavors to solve the emerging resource problem facing our planet. The dwindling non-renewable resources that humans have depended on for the last century are projected to run out within the next one hundred years, and societies and governments are trying to find solutions to this complicated problem. Finding a solution now is imperative to ensure we leave enough resources for future generations to utilize.

Social responsibility focuses on how businesses can positively affect their local and international community by making decisions that consider the environment, philanthropic giving, ethical business practices, and economic responsibility. In fact, some argue that social responsibility is important because it can benefit a company’s relationship with society, as well as the environment. As more and more consumers recognize the importance of sustainability, businesses need to exercise their social responsibility with their audience.